Logistics content that helps to differentiate what your company does is among the hardest to write. But, it’s also the most important. Here’s how to do it well.

Do you want to get more prospects to open your emails? We have data from over 9 years of emails to shippers and the best words to use are clear.

Well-written logistics content is a top way to get leads into your sales funnel. You can’t be boring, however, and sometimes, you need to push the limits.

Trade shows like TPM are a big investment. Here is a list of 8 to-do’s to maximize your ROI at this year’s event and all of your future conferences.

Growing a freight forwarding business is often a matter of going where the competition is not. Successful forwarders know what they are good at so they can avoid competing on price.

Here’s the good and bad from an AI-generated logistics marketing plan. Hidden in the mess is some good and actionable advice.

Freight forwarders, like most companies, are trying to figure out how they can take advantage of what AI can offer. Here’s what happens when you ask three leading tools to create a 12-month marketing plan.

Is this why so many things having to do with supply chain marketing look and feel so similar?

So what’s the deal with AI? Can freight forwarders use it to help with writing? Here’s the answer.

Is it worth the effort to write and maintain a blog for the average freight forwarder? Read why, for most, it is. And learn some easy ways to get started.

So, do your shipper customers really care about your technology? Freight forwarders need to know.